Contents:

   1.  Editor's comments
   2.  Guest Article: The Power Of Testimonials
   3.  Affiliate industry news
   4.  Subscribe/Unsubscribe information





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=====================
1.  Editor's comments
=====================


Well I finally bit the bullet and moved my newsletter to a
paid service. I'm now using Postmaster General to handle
everything for me.

I've been putting it off for a long time, but finally got
smart and realized that for the small monthly amount it
will save me a ton of time and aggravation.

The hassles of manually adding and removing addresses, plus
the submission method that I had crafted to make sure every
address received a copy was taking too long.

If you've been putting it off as I have, let me recommend
that you give Postmaster General a look at:
http://www.affiliatematch.com/postmaster

Also, last weeks article titled Do you know how to earn an
income online? was very well received! After checking the
stats it appears that these two books grabbed a lot of
attention:

   Make Your Site Sell! - Ken Evoy ($16.00)
   http://www.affiliatematch.com/myss

   Insider Internet Marketing - Jim Daniels ($15.95)
   http://www.affiliatematch.com/iim

Probably due to the unbelievably low price! Anyway, if you
didn't get a chance to pick up a copy last week, this is
your chance.


Sincerely,


Chuck McCullough
Chuck@affiliatematch.com
http://www.affiliatematch.com
Make money with your website!




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============================================
2.  The Power Of Testimonials -By Rozey Gean
============================================

If you ever went looking for new business, you know just how
hard it can be to persuade a prospective customer that you're
the best person for the job. A new customer will not buy from
you until you can PROVE you will deliver everything you
promise. By using the power of third party testimonials, you
can provide proof you've already delivered to other customers.
That's why endorsements are so valuable. They allow previous
customers to sound off approvals. The main objective; however,
is to keep claims sincere, honest and believable.

WHERE DO YOU FIND TESTIMONIALS?

1. Compliments

When someone sends you praise, always remember to write back
and thank the person for the kind words. Ask for their
permission to use what was said - and get their approval in
writing.

2. Satisfied Customers

Previously satisfied customers are the best candidates to
consider for endorsements. All you need to do is ASK! Encourage
those providing you with testimonials to share exactly how your
product or service has helped them. A testimonial speaks
volumes if it specifically explains how someone else has
benefited by using your services.

For example: If a client can state that your new web design has
helped them to triple their online sales volume, it speaks
loudly to prospects looking for a great web designer. When a
company can state that your services helped to increase their
new membership rate by 30% within one week, that's a powerful
marketing weapon.

3. Free Trial Offers

If you're just breaking into business and currently don't have
any customers, consider offering your product for free and ask
for comments after the free trial has expired. Hand it
willingly to industry experts in exchange for endorsements on
the use of the product.

MAKING TESTIMONIALS WORK FOR YOU

After you have your customer's permission to use their
testimonial you then must decide how to put it to good use.
Capitalizing on the testimonials you receive is a matter of
being creative. Here are a few ideas to rev up your creative
juices:

1. Testimonial Booklet

When I first started my printing business, I placed a copy of
each new print design into a little black notebook with see-
through pages. If I received great praise from the customer for
the same work, I included the written testimonial next to the
design being complimented.

(a.) When visiting new prospects at their place of business, I
carried the notebook with me and invited the person to leaf
through it. This method of pre-selling my services certainly
paid off more than once!

2. Print Materials

You can use testimonials inside company brochures, loose-leaf
flyers or newsletters. When using your endorsements for printed
publications, always provide enough information to make the
message meaningful to the consumer. Pay attention to specifics
and detail to provide customers with a reference point they can
understand.

For example: Stating that a weight loss program helps to reduce
weight by as much as 50% is a bit vague to impress any
prospect. However, stating that a weight loss program helps to
reduce weight by as much as 50% when used in combination with a
weight loss supplement tablet and daily exercise is much more
meaningful.

3. Frame Them

If you have a walk-in storefront, you may want to consider
hanging several of your BEST testimonials on the wall. While
prospects are waiting to be served, they can read what previous
customers liked most about your service!

4. Advertisements

You can easily turn a genuine, heartfelt expression into a
powerful headline. If people are willing to express their
feelings about your products or services, you not only have a
valuable testimonial, but you also gain very powerful material
to use in your advertisements.

Testimonials help break down barriers that would otherwise
prevent consumers from making a purchase. As you harness the
power of these great marketing tools you'll be amazed how easy
it is to gain new customers and increase sales.

_____ About The Author ________________________________________

Copyright 2001, Rozey Gean, All Rights Reserved Worldwide

Rozey Gean is the founder of the Marketing-Seek.com web site
where e-zine publishers and writers are brought together in an
easy-to-use, friendly interface.

http://www.marketing-seek.com
E-mail - mailto:rozey@marketing-seek.com
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===========================
3.  Affiliate industry news
===========================

If you post it, will they pay?
http://c.moreover.com/click/here.pl?e17081664&e=9595

Making money with affiliate programs
http://www.lirux.com/profit/article.php/31/0

CompuBank decides to screw affiliates
http://www.revenews.com/archives/00000047.html

Borders Turns Over Its Online Book Sales to Amazon
http://c.moreover.com/click/here.pl?p17505495